Should Your Small Business Spend On Custom Packaging? Find Here!
Packaging can impact sales and influence marketing decisions. Yes, you can go for generic corrugated and cardboard boxes for your small business products, but there are several advantages of custom packaging that must be considered. For the uninitiated, custom packaging is basically the process of tailoring your product boxes for the needs of your brand. The process involves creating a design and getting the boxes manufactured and designed to order. There are companies that specialize in custom packaging for small business, and it is rather a simplified step in the entire production process. In this post, we are discussing further on if your company should spend on this and how custom packaging can actually help.
Benefits of custom packaging
First and foremost, custom packaging offers the scope to turn your small company into a brand. No matter what you sell, if it is being sold in a box that customers will recognize, it will add to brand value. With generic packaging, that aspect never becomes a reality. Secondly, custom packaging ensures that your product stands out, even when a dozen other similar products are placed on the same shelf. It creates identity for the product, and there is a high chance of improving sales. Finally, let’s not forget that innovating with custom packaging is a lot easier.
Getting the ideas right
Many small companies end up spending a lot of time on designing the perfect print, often with a lot of information. This is the age of minimalism – Keep things simple. Your packaging needs to be effective for branding needs, but don’t pack in a lot of things or details, because it would make the entire box clumsy. You need to ensure that the color scheme matches the brand and product equally, and it has to be consistent in more ways than one.
Finding a company for custom boxes
As we mentioned earlier, many companies do offer custom packaging for smaller companies and startups at the right price, but not all are same. Do some initial homework and check the range of custom packaging they have handled so far. You may want to check about their clients and a few samples, and based on your requirements, get an estimate, as well. Most custom packaging companies do accept smaller orders, so test their services, and if you are happy with the deal, you can place a big order to save on costs.